Mariah Carey is officially back on Christmas duty, and this year she's bringing Gucci along for the festivities. The luxury fashion house has tapped the self-proclaimed queen of Christmas to star in its 2026 holiday campaign, directed by filmmaker Harmony Korine and set to Carey's perennial holiday hit, "All I Want for Christmas Is You".
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The new campaign film unfolds inside a lavish hotel, where staff members are busy preparing for the pop star's arrival. Elaborate decorations and over-the-top holiday preparations set the stage for Carey, who appears wearing pieces from Gucci's new Butterfly special collection, a nod to the singer's longtime affinity for the winged insect and her 1997 album of the same name.
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The collaboration brings together two of Carey's most recognizable signatures: her extravagant personal style and her decades-long reign over the holiday season. The latter has become a particularly lucrative part of the singer's career, with her 1994 single "All I Want for Christmas Is You" returning to the top of the charts nearly every December, more than three decades after its release.
(Variety)
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