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Return to the studio (109,453)
by Jamie from UK
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I just think she's at a point in her career where she isn't gonna have big hits anymore. She got more attention than most legacy artists do but it's just the way it is I'm afraid. Even Cher's Believe moment probably wouldn't happen in today's music climate. I think she did extremely well on those other charts in the USA but for the Hot 100 I think those days are long gone. I might be proved wrong but people just don't buy or stream legacy artists as much, that doesn't take away from Mariah's efforts or artistry, it's just how it is. Everyone has their peak moment and then ultimately comes the slump whether what you're putting out is good or bad. I'm really interested to see the Barbra trio and what MC16 brings but at this point I don't think we should be expecting a huge return to the charts for Mariah. Her image and persona is on point at the moment and I can tell a lot of work has been going in to protecting that and building up the public's view of her. But that's gonna take time, a lot has happened over the years to make people turn away. The best thing that can happen now is for this to continue to protect her legacy and image, and if she gives us new music then even better.
(Tuesday 24 June 2025; 16:15)
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109,447 |
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Return to the studio (109,447)
by Bobby A from United States
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It looks like TD fell off the Hot 100 this week. Okay, no WBT clone as the second single. I hear the Lambs. I say that MC should return to the studio and record five more songs with the likes of Rodney Jerkins, Ghost-Kid, and Mel and Mus and drop MC16 in September. Send MC a message on X with your collaboration requests. I sent my Rodney Jerkins and Sza collaboration request yesterday. What Sza and Rodney Jerkins did with Shirt is the type of song MC needs to launch MC16.
(Monday 23 June 2025; 20:56)
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,452)
by Carlos from Brazil
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Which is Ludacris is so funny lol.
(Tuesday 24 June 2025; 13:20)
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109,451 |
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,451)
by Zachariah from Croatia
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No, Christmas doesn't mean winter but the post suggested that she in only known during that time and that she should stop focusing on USA, which is Ludacris.
(Tuesday 24 June 2025; 11:33)
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,451)
by Zachariah from Croatia
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No, Christmas doesn't mean winter but the post suggested that she in only known during that time and that she should stop focusing on USA, which is Ludacris.
(Tuesday 24 June 2025; 11:33)
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109,449 |
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,449)
by Lambi from USA
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Baby had solid ideas, it's fresh and made perfect sense. With your logic, does winter always mean Christmas? Australia, Brazil, South Africa, Mexico, The Philippines, New Zealand - all experience hot humid Christmases. Have you not thought of that?
(Monday 23 June 2025; 22:56)
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In Occam's razor (109,450)
by Lambi from USA
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The song is flopping because it is simply not good. The free market will always tell you. Still, we should give Mariah a round of applause for reinvigorating her career. Amazing effort on revitalization, just happened to be the wrong single to invest in. Left turn on single choice but right turn on a career move. We see the effort and I am pretty damn certain she got something up her sleeve. We still all should revel on this moment. Have a great day Lambily.
(Tuesday 24 June 2025; 00:12)
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,449)
by Lambi from USA
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Baby had solid ideas, it's fresh and made perfect sense. With your logic, does winter always mean Christmas? Australia, Brazil, South Africa, Mexico, The Philippines, New Zealand - all experience hot humid Christmases. Have you not thought of that?
(Monday 23 June 2025; 22:56)
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109,440 |
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,440)
by Zachariah from Croatia
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I don't know. With that logic, she should release a Christmas song right now because it is winter there and just keep pretending that it is Christmas time. 
(Monday 23 June 2025; 15:06)
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,448)
by Zachariah from Croatia
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By there, I ment, Australia. And I could swore I wrote it.
(Monday 23 June 2025; 22:21)
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109,440 |
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,440)
by Zachariah from Croatia
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I don't know. With that logic, she should release a Christmas song right now because it is winter there and just keep pretending that it is Christmas time. 
(Monday 23 June 2025; 15:06)
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Return to the studio (109,447)
by Bobby A from United States
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It looks like TD fell off the Hot 100 this week. Okay, no WBT clone as the second single. I hear the Lambs. I say that MC should return to the studio and record five more songs with the likes of Rodney Jerkins, Ghost-Kid, and Mel and Mus and drop MC16 in September. Send MC a message on X with your collaboration requests. I sent my Rodney Jerkins and Sza collaboration request yesterday. What Sza and Rodney Jerkins did with Shirt is the type of song MC needs to launch MC16.
(Monday 23 June 2025; 20:56)
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,446)
by Baby from Dreamville...Where There's No Beginning & There is No End
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You seem to have misunderstood my post. That's why I'm grateful Type Dangerous just debuted #2 on the Japanese AirPlay charts. It proved my point that in some territories Mariah's music can still makes a clear impact all on its own. All I was saying is for Team Mariah to spread the wealth, not put all her eggs in one American basket.
AIW is already locked in as an evergreen. Of course she shouldn't take that for granted or not capitalize on that. Just don't forget that she's really big in Asia and still has room to grow there.
The way I wrote my post was just to frame all that without giving away too specific ideas that anybody can steal and use. This is an open forum. Not everybody who lurks here is a lamb. I can't just be giving away a whole marketing plan.
So I chose an angle that nobody can duplicate because Mariah is the only living Western artist who can really pull it off without much effort. If I went Into the nitty-gritty, the ideas will be applicable to any artist and people would steal it. It is what it is.
(Monday 23 June 2025; 19:54)
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109,440 |
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,440)
by Zachariah from Croatia
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I don't know. With that logic, she should release a Christmas song right now because it is winter there and just keep pretending that it is Christmas time. 
(Monday 23 June 2025; 15:06)
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We Belong Together (109,445)
by MusicfanJ from Germany
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I liked it, but I also didn't understand why it went to number one (compared to other gems from her that didn't went so high in the charts). "Can't let go" is a number one for me.
(Monday 23 June 2025; 18:51)
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109,441 |
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We Belong Together (109,441)
by TJ from Norway
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I didn't like DFAU when it was released, because it reminded me of WBT. But the public did, and that was nice. It's one of her number ones I never understood why ended up that high on the charts.
(Monday 23 June 2025; 15:22)
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35 years in the game (109,444)
by Shezz from Pk
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I don't think that was recent. It was a few years ago when Mariah was given the Icon Award by Billboard.
(Monday 23 June 2025; 17:22)
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109,443 |
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35 years in the game (109,443)
by Tevin from USA
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Do you have a link to that interview?
(Monday 23 June 2025; 15:42)
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35 years in the game (109,443)
by Tevin from USA
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Do you have a link to that interview?
(Monday 23 June 2025; 15:42)
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109,436 |
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35 years in the game (109,436)
by Bobby A from United States
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Edward, I understand better today. Sabrina Carpenter was interviewed recently and she sang a snippet of GTFO. I can see Sabrina and MC do a song together. Maybe Sabrina is the one who should step up and suggest a collaboration. It needs to be something fun, uplifting, and fresh sounding.
(Sunday 22 June 2025; 22:03)
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,442)
by Tevin from USA
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I love this. Great suggestions and fresh ideas.
(Monday 23 June 2025; 15:42)
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109,435 |
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,435)
by Baby from Dreamville...Where There's No Beginning & There is No End
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Hey Lambily. I haven't been keeping up with every message since before T:D dropped, so apologies if this has already been brought up, but it's been on my mind for a long time.
MC needs to stop treating the U.S. like her main market. And that goes for Team Mariah, Larry Jackson, Gamma, her entire promo strategy, and even us lambs. Here's why and what needs to change:
America is no longer serving Mariah
She's been reduced to a "Christmas meme" over here. Hugely beloved in December, but ignored or mocked the rest of the year. The Caution era (which IMO is top 3 in her catalog) was under-promoted, underplayed, and mishandled because of an outdated U.S.-centric strategy. American media fixates on "diva" soundbites, lighting demands, Christmas hits, and drama - not her actual music. Thank God for TikTok or many of the youngins would never have discovered she has other songs outside of AIW (no shade).
Go where you're loved
In Asia and Latin America, Mariah is still treated like a living legend and never like a living relic. She fills stadiums and arenas in China, Japan, South Korea, and the Philippines etc - no current album needed. Hello, The Celebration of Mimi Tour? So this can't be news to anybody. Brazil has Lambs ready to riot for a single live moment. These countries aren't obsessed with clickbait interviews or reducing her legacy to one season a year. They care about her vocals her catalog, and her presence.
Rethink the rollout strategy
* Drop the next single in South Korea * Premiere the video in Shanghai. * Give her first big comeback interview to Japanese TV
Because guess what? Social media is global. Wherever it starts, it'll reach America within seconds.
Reminder: virality isn't U.S.-owned
"Gangnam Style" wasn't in English. It wasn't American. Still went viral. Let's don't "chase" a U.S. moment - create global ones and let the U.S. catch up later (they always do).
Do something, anything fresh
Imagine a fan listening party in the Philippines - thousands of English-speaking Pinoy Lambs who would lose their minds. Or Mariah launching a challenge on TikTok Korea or doing a collab with a big Latin or K-Pop artist. All of this creates "real momentum", way more than another awkward podcast or daytime U.S. interview.
And for the finale
All I Want For Christmas Is You hit #1 in Japan in 1994. (A non-Christian country, because she licensed it for use as the theme for a tv-show.) It took America until 2019 to do the same and she had to work for it. Remember December 2014? Meanwhile "Caution" didn't even chart properly in the U.S., despite being critically acclaimed.
Go where you're celebrated, not where you have to beg for recognition. It's time for Team Mariah to think globally, because she is global. The U.S. doesn't have to be first anymore. Let the music lead. Thoughts?
(Sunday 22 June 2025; 21:56)
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We Belong Together (109,441)
by TJ from Norway
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I didn't like DFAU when it was released, because it reminded me of WBT. But the public did, and that was nice. It's one of her number ones I never understood why ended up that high on the charts.
(Monday 23 June 2025; 15:22)
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109,433 |
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We Belong Together (109,433)
by MusicfanJ from Germany
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Yes, "We belong together" was perfect for 2005 but I'm not looking for another version of it. "Don't forget about us" sounds so simlilar and was fine, but no more of it for the new album please.
(Sunday 22 June 2025; 16:41)
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,440)
by Zachariah from Croatia
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I don't know. With that logic, she should release a Christmas song right now because it is winter there and just keep pretending that it is Christmas time. 
(Monday 23 June 2025; 15:06)
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109,435 |
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,435)
by Baby from Dreamville...Where There's No Beginning & There is No End
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Hey Lambily. I haven't been keeping up with every message since before T:D dropped, so apologies if this has already been brought up, but it's been on my mind for a long time.
MC needs to stop treating the U.S. like her main market. And that goes for Team Mariah, Larry Jackson, Gamma, her entire promo strategy, and even us lambs. Here's why and what needs to change:
America is no longer serving Mariah
She's been reduced to a "Christmas meme" over here. Hugely beloved in December, but ignored or mocked the rest of the year. The Caution era (which IMO is top 3 in her catalog) was under-promoted, underplayed, and mishandled because of an outdated U.S.-centric strategy. American media fixates on "diva" soundbites, lighting demands, Christmas hits, and drama - not her actual music. Thank God for TikTok or many of the youngins would never have discovered she has other songs outside of AIW (no shade).
Go where you're loved
In Asia and Latin America, Mariah is still treated like a living legend and never like a living relic. She fills stadiums and arenas in China, Japan, South Korea, and the Philippines etc - no current album needed. Hello, The Celebration of Mimi Tour? So this can't be news to anybody. Brazil has Lambs ready to riot for a single live moment. These countries aren't obsessed with clickbait interviews or reducing her legacy to one season a year. They care about her vocals her catalog, and her presence.
Rethink the rollout strategy
* Drop the next single in South Korea * Premiere the video in Shanghai. * Give her first big comeback interview to Japanese TV
Because guess what? Social media is global. Wherever it starts, it'll reach America within seconds.
Reminder: virality isn't U.S.-owned
"Gangnam Style" wasn't in English. It wasn't American. Still went viral. Let's don't "chase" a U.S. moment - create global ones and let the U.S. catch up later (they always do).
Do something, anything fresh
Imagine a fan listening party in the Philippines - thousands of English-speaking Pinoy Lambs who would lose their minds. Or Mariah launching a challenge on TikTok Korea or doing a collab with a big Latin or K-Pop artist. All of this creates "real momentum", way more than another awkward podcast or daytime U.S. interview.
And for the finale
All I Want For Christmas Is You hit #1 in Japan in 1994. (A non-Christian country, because she licensed it for use as the theme for a tv-show.) It took America until 2019 to do the same and she had to work for it. Remember December 2014? Meanwhile "Caution" didn't even chart properly in the U.S., despite being critically acclaimed.
Go where you're celebrated, not where you have to beg for recognition. It's time for Team Mariah to think globally, because she is global. The U.S. doesn't have to be first anymore. Let the music lead. Thoughts?
(Sunday 22 June 2025; 21:56)
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Check out this social media trend for TD (109,439)
by T from USA
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This is cool. The "What's your type (of shoes)?" trend. I saw it on TikTok too.
(Monday 23 June 2025; 13:58)
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Pic (109,438)
by Jamie from UK
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Just saw a pic of Mariah with her mum and nephew Michael, probably from the [Butterfly] era. They are on vacation, I love how relaxed Mariah is dressed, she looks so naturally pretty and no diva persona to be seen. Long time ago I know but I miss this Mariah that didn't take herself so serious and wasn't over affected by the fame.
(Monday 23 June 2025; 00:08)
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"Type Dangerous" debuts at #21 on Japan's Sapporo Hot 100 Airplay chart (109,437)
by Baby from Dreamville...Where There's No Beginning & There is No End
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This just came across my Twitter TL almost like a personal wink. It's from 2 hours ago, so after I wrote my last post.
(Sunday 22 June 2025; 23:52)
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35 years in the game (109,436)
by Bobby A from United States
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Edward, I understand better today. Sabrina Carpenter was interviewed recently and she sang a snippet of GTFO. I can see Sabrina and MC do a song together. Maybe Sabrina is the one who should step up and suggest a collaboration. It needs to be something fun, uplifting, and fresh sounding.
(Sunday 22 June 2025; 22:03)
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109,434 |
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35 years in the game (109,434)
by Edward from USA
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Bobby A, unfortunately, Mariah has her age working against her in today's music scene. For something to really take off as per some people's expectations here, she would have to pull a "Believe" moment like Cher did. I personally like and appreciate what we've gotten so far, but "TD" is not that moment.
With short attention spans these days and everything being so instantly accessible, a song has to hit right away to make an impact. It's a different game now.
Being a legacy artist doesn't help much either. Radio rarely supports older artists, a song from them would have to be twice as great as the next one. There's no real formula for a hit, even great music can flop. At the end of the day, it all depends on whether the general public connects with it, especially the younger crowd who drive most of the streaming. The music needs to feel current and cool to them.
I've said it before, Mariah helped so many people when she was on top. It's time for a big name to return the favor and boost one of her projects. She deserves it.
(Sunday 22 June 2025; 17:40)
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It's tii-iime - for Team Mariah to accept that the U.S. is no longer her primary market (109,435)
by Baby from Dreamville...Where There's No Beginning & There is No End
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Hey Lambily. I haven't been keeping up with every message since before T:D dropped, so apologies if this has already been brought up, but it's been on my mind for a long time.
MC needs to stop treating the U.S. like her main market. And that goes for Team Mariah, Larry Jackson, Gamma, her entire promo strategy, and even us lambs. Here's why and what needs to change:
America is no longer serving Mariah
She's been reduced to a "Christmas meme" over here. Hugely beloved in December, but ignored or mocked the rest of the year. The Caution era (which IMO is top 3 in her catalog) was under-promoted, underplayed, and mishandled because of an outdated U.S.-centric strategy. American media fixates on "diva" soundbites, lighting demands, Christmas hits, and drama - not her actual music. Thank God for TikTok or many of the youngins would never have discovered she has other songs outside of AIW (no shade).
Go where you're loved
In Asia and Latin America, Mariah is still treated like a living legend and never like a living relic. She fills stadiums and arenas in China, Japan, South Korea, and the Philippines etc - no current album needed. Hello, The Celebration of Mimi Tour? So this can't be news to anybody. Brazil has Lambs ready to riot for a single live moment. These countries aren't obsessed with clickbait interviews or reducing her legacy to one season a year. They care about her vocals her catalog, and her presence.
Rethink the rollout strategy
* Drop the next single in South Korea * Premiere the video in Shanghai. * Give her first big comeback interview to Japanese TV
Because guess what? Social media is global. Wherever it starts, it'll reach America within seconds.
Reminder: virality isn't U.S.-owned
"Gangnam Style" wasn't in English. It wasn't American. Still went viral. Let's don't "chase" a U.S. moment - create global ones and let the U.S. catch up later (they always do).
Do something, anything fresh
Imagine a fan listening party in the Philippines - thousands of English-speaking Pinoy Lambs who would lose their minds. Or Mariah launching a challenge on TikTok Korea or doing a collab with a big Latin or K-Pop artist. All of this creates "real momentum", way more than another awkward podcast or daytime U.S. interview.
And for the finale
All I Want For Christmas Is You hit #1 in Japan in 1994. (A non-Christian country, because she licensed it for use as the theme for a tv-show.) It took America until 2019 to do the same and she had to work for it. Remember December 2014? Meanwhile "Caution" didn't even chart properly in the U.S., despite being critically acclaimed.
Go where you're celebrated, not where you have to beg for recognition. It's time for Team Mariah to think globally, because she is global. The U.S. doesn't have to be first anymore. Let the music lead. Thoughts?
(Sunday 22 June 2025; 21:56)
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35 years in the game (109,434)
by Edward from USA
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Bobby A, unfortunately, Mariah has her age working against her in today's music scene. For something to really take off as per some people's expectations here, she would have to pull a "Believe" moment like Cher did. I personally like and appreciate what we've gotten so far, but "TD" is not that moment.
With short attention spans these days and everything being so instantly accessible, a song has to hit right away to make an impact. It's a different game now.
Being a legacy artist doesn't help much either. Radio rarely supports older artists, a song from them would have to be twice as great as the next one. There's no real formula for a hit, even great music can flop. At the end of the day, it all depends on whether the general public connects with it, especially the younger crowd who drive most of the streaming. The music needs to feel current and cool to them.
I've said it before, Mariah helped so many people when she was on top. It's time for a big name to return the favor and boost one of her projects. She deserves it.
(Sunday 22 June 2025; 17:40)
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35 years in the game (109,432)
by Bobby A from United States
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I am sure MC and L.A. Reid have listened to what she has sequenced so far and he probably has suggested that MC return back to the studio and record some more songs. What if TD was a test single to guage how listeners would react. I give their reaction a 7, but a 10 is needed to launch MC16. I found it odd that we didn't find out the album title and release date on June 6th if she was sequencing the album.
(Sunday 22 June 2025; 14:48)
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We Belong Together (109,433)
by MusicfanJ from Germany
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Yes, "We belong together" was perfect for 2005 but I'm not looking for another version of it. "Don't forget about us" sounds so simlilar and was fine, but no more of it for the new album please.
(Sunday 22 June 2025; 16:41)
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109,429 |
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We Belong Together (109,429)
by TJ from Norway
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I totally agree with you. I really hope for something new and different than that song.
(Saturday 21 June 2025; 14:33)
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35 years in the game (109,432)
by Bobby A from United States
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I am sure MC and L.A. Reid have listened to what she has sequenced so far and he probably has suggested that MC return back to the studio and record some more songs. What if TD was a test single to guage how listeners would react. I give their reaction a 7, but a 10 is needed to launch MC16. I found it odd that we didn't find out the album title and release date on June 6th if she was sequencing the album.
(Sunday 22 June 2025; 14:48)
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35 years in the game (109,430)
by Edward from USA
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I see some of you are obsessing over chart positions. Remember that Gamma doesn't have a magic wand to make things happen. They can do their part, but remember that "Caution" was released seven years ago. It's not like she's been gaining tons of new fans since then.
Streaming is an indication of where things are going. The video for TD has been out for seven days and it is sitting at barely 1.7M views. The blaming game most of us like to play when things are not going as expected with Mariah is kind of getting tired now.
At this point, the only way TD gets a boost is if they drop a hot remix with a current artist. As I have stated, I like TD and I'm just hoping the album delivers something solid overall. But let's not pretend this is another "It's Like That".
Mariah's been in the game for 35 years, so I don't have unrealistic expectations. If she wants a real hit, she's gonna have to actually sing and come with something stronger. With that being said, I'm totally fine with what she's given us so far, song and video included.
(Saturday 21 June 2025; 22:17)
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We Belong Together (109,431)
by BFF from United States
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I think the initial excitement over new non-holiday music from Mariah has worn off a bit. I must admit that I haven't really been listening to "Type Dangerous" that much since the initial release. It's marginally better than "GTFO" but really feels a lot like "Dedicated" from the "Me I Am Mariah" album. It doesn't seem to add anything new to Mariah's repertory. Hopefully they have a solid second single lined up and "Type Dangerous" was just a means of generating initial buzz for better songs on the forthcoming album.
(Saturday 21 June 2025; 23:52)
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We Belong Together (109,427)
by Bobby A from United States
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They are saying that Type Dangerous is not anything new because it sounds like many of her other songs. Also, there are a lot of negative comments about MC's heavy use of lip syncing.
(Saturday 21 June 2025; 12:17)
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35 years in the game (109,430)
by Edward from USA
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I see some of you are obsessing over chart positions. Remember that Gamma doesn't have a magic wand to make things happen. They can do their part, but remember that "Caution" was released seven years ago. It's not like she's been gaining tons of new fans since then.
Streaming is an indication of where things are going. The video for TD has been out for seven days and it is sitting at barely 1.7M views. The blaming game most of us like to play when things are not going as expected with Mariah is kind of getting tired now.
At this point, the only way TD gets a boost is if they drop a hot remix with a current artist. As I have stated, I like TD and I'm just hoping the album delivers something solid overall. But let's not pretend this is another "It's Like That".
Mariah's been in the game for 35 years, so I don't have unrealistic expectations. If she wants a real hit, she's gonna have to actually sing and come with something stronger. With that being said, I'm totally fine with what she's given us so far, song and video included.
(Saturday 21 June 2025; 22:17)
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We Belong Together (109,429)
by TJ from Norway
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I totally agree with you. I really hope for something new and different than that song.
(Saturday 21 June 2025; 14:33)
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this is a reply to message | |
109,425 |
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We Belong Together (109,425)
by TheWind from England
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I personally don't think Mariah needs another WBT moment. I think that she has been chasing another WBT moment since 2005, and that has held her back. We had DFAU, ISIL, and Angels Cry. We need her to continue on the trajectory of working with new people, who can continue to inspire her creatively. Just my opinion, but we already have WBT and its knock offs. We don't need any more.
(Saturday 21 June 2025; 09:43)
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